You’re a wedding vendor that’s been taking notes at each venue you’ve served your clients in. You know where to incorporate good lighting or what makes a venue structurally sound for suspended arrangements or what floor plans flow best on wedding days.
What you don’t know is what the path to venue ownership looks like. Where and how do you get started? Do you even have what it takes?
You inherited prime real estate and the barn onsite has great bones with a lot of potential. You have an eye for design that would make Joanna Gaines proud but how do you make business sense out of it? How do you get eyes on your property?
does this sound like you?
the seasoned wedding vendor
You’ve been busting it in the corporate world for years, clocking in and out of your sanity from 9-5. You’ve caught the buzz of the wedding industry and your gut is telling you it’s your golden ticket - but how do you make the leap? What are the first steps you need to take?
the 'about to quit my day job' newbie
the ex-corporate newbie
the future joanna gaines
You’re a well-seasoned venue, feeling like your best days are behind you. Generation Z speaks a different language than you. The idea of new systems, softwares, and 'keeping up with the Joneses' makes your head spin. You know you need to stop treading water but don’t know how or where to begin - what part of the business do you triage first?
the Can't teach an old dog new tricks
the can't teach an old dog new tricks
good news! I see you!
I see you pinning images of beautiful architecture in-between meetings with couples to discuss their wedding timeline.
I see you daydreaming of a glorious, light-filled bridal suite while you wait to show your bride how she glowed during her bridal session.
I see you googling "How To Start A Wedding Venue" as you sit in your tiny cubicle.
... pinning images of beautiful architecture in-between meetings with couples to discuss their wedding timeline.
... daydreaming of a glorious light-filled bridal suite while you wait to show your bride how she glowed during her bridal session.
... googling "How To Start A Wedding Venue" as you sit in your tiny cubicle.
i see you ...
Every time you sink deeper and deeper into that dream,
something always pulls you back.
Every time you sink deeper and deeper into that dream, something always pulls you back.
Fear of the unknown.
Fear of failure.
fear.
FEAR IS A LIAR.
You've climbed ladders. You've built businesses. You've persevered.
Now it's time to turn your dream into a reality.
You've climbed ladders. You've built businesses. You've persevered. Now it's time to turn your dream into a reality.
Here's the thing. I've been in the wedding industry for 10+ years now. I know all too well the mental, physical and financial commitment it takes to own and operate a successful wedding venue.
I also know that a venue is the biggest investment anyone can make in this industry. When you have investors breathing down your neck or a banker waiting for your quarterly report, the last thing you want to do is to learn by trial and error.
I know you feel overwhelmed. You feel like you don't have what it takes. But that's the fear talking and you know what?
introducinG
An online course that gives you the roadmap
to create a profitable and sustainable wedding venue. Revised and updated to include COVID-19 protocols.
Venue Academy™
the
Say no more, I’m in!
why this is for you
venue academy™
the
I’ve bottled up that same coaching program and turned it into a streamlined online course for you to learn and grow at your own pace.
Let’s cut to the chase...Here’s what you’ll find inside The Venue Academy™!
I’ve worked 1:1 with venue owners all across the nation.
Each coming to me with a different background and at different stages of venue ownership.
I’ve worked with established venues, new venues, and even aspiring venue owners leading each of them down the path to a profitable and sustainable business.
I’ve worked 1:1 with venue owners all across the nation. Each coming to me with a different background and at different stages of venue ownership.
I’ve worked with established venues, new venues, and even aspiring venue owners, leading each of them down the path to a profitable and sustainable business.
16 modules of core curriculum
- How to Get Started
- What to Look For in a Property
- Vendor to Venue
- Market Research
- How to Write a Business Plan
- Discover Your Ideal Business Model
- Funding to Profitability
- CRMs, Workflows, and Automations, Oh My!
- How to Get Started
- What to Look For in a Property
- Vendor to Venue
- Market Research
- How to Write a Business Plan
- Discover Your Ideal Business Model
- Funding to Profitability
- CRMs, Workflows, and Automations
- Client Contract
- Policies and Procedures
- Web Presence
- Marketing and Advertising
- Elevated Client Experience
- Growing Your Team
- Event Management
-Best Practice for Reviews
- Client Contract
- Policies and Procedures
- Web Presence
- Marketing and Advertising
- Elevated Client Experience
- Growing Your Team
- Event Management
- Best Practices for Reviews
If you’re hustlin’ a full time job, juggling mom life, or trying to keep your head above water in busy season, don’t you worry your pretty little head about falling behind.
YOU HAVE LIFETIME ACCESS.
LIFETIME ACCESS.
you have
It seems there are plenty of groups to turn to and seek advice and support when you’re a vendor, but what about venue owners?
When you have investors with deep pockets to report to, you can’t exactly admit that you don’t have this whole thing figured out.
You need a safe place to ask questions. You need trusted friends who can meet you right where you are in this journey and give you advice and share their experiences.
online community
plus, the private
plus,
the private online community
our community is your safe haven
Enough said, I’m in!
is your safe haven
Here's what our community provides:
a private community
CAMARADERIE
exclusivity
our community
This is a 100% private Facebook page!
The TVA Community is here to help answer your questions—we're all in this together!
The TVA Community is here to help answer your questions—we're all in this together!
Only The Venue Academy™ students are a part of this Facebook group!
Due to the fact that my team and I are constantly brainstorming additional educational material to be added, the price will increase with each launch so this is the lowest price it will ever be.
What's the Catch?
Is this going to cost me an arm and a leg??
the investment
payment option 1
3,000
$
3,500
$
Go all in with a one-time payment of $3,000 and save $500 on your investment.
Lifetime access to The Venue Academy™
16 modules of Core Curriculum
75 tried and true resources
19 downloadable enhancements
Access to our private community exclusive to venue owners
yes, I'm all in!
What you receive Once you enroll in the venue academy™
You’re welcome here.
The lack of education and readily available knowledge about the largest investment in the wedding industry is mind-blowing to me. I’ve made it my mission to knock down walls and pull back the curtain on what it takes to be a venue owner.
You shouldn’t feel like your life’s ambition will never come to fruition.
Venue how-tos don’t have to be an elusive myth.
This dream isn’t just for the high rollers and business sharks.
GIMME THE KEYS!
I want my legacy to be giving you the keys to your legacy
"If you are thinking about starting a wedding venue, you can’t afford not to use the resources available at The Venue Academy™. My wife and I decided to open a wedding venue, never having run one before, we scoured the internet looking for information. There are very limited resources available. The key to your businesses success is preparation. Do not waste your time learning from your mistakes. Do yourself a huge favor and jump-start your business by engaging The Venue Academy™. You will make up any costs quickly by eliminating the revenue you would lose while trying to figure out all the contracts and infrastructure necessary to make your operation run smoothly."
tESTIMONIAL #1
“Before meeting Lindsay I was in a suffocating state of overwhelm, from light fixtures to client contracts. Everything felt like a priority and it was paralyzing. Lindsay came in with a can-do attitude and was incredibly productive. I was in shock at how quickly she developed an actionable plan and motivated us to get things going. She never left our side and was always just a phone call away with hard facts or encouraging words depending on what we needed. I just wish we’d found her sooner.”
tESTIMONIAL #2
tESTIMONIAL #3
“Coming from the corporate world we felt pretty confident in our entrepreneurial knowledge and business know-how. Unfortunately, we learned that brides are a different species altogether. Lindsay taught us the psychology behind selling to them and seeing how she interacted with couples was definitely eye-opening. All of this fed into a successful client experience, systems, tools, and workflows specific to our brand and ultimately elevated our client experience. Thanks to Lindsay the venue is our most successful investment and it gives us the freedom to live the life we want.”
I’ve been in the wedding industry for 10+ years, heavily studied venues for 6 years, and have produced millions of dollars in revenue for various venues across the nation. I have full confidence that this curriculum will work for you if you’re committed to putting in the effort.
However, if you’re on the fence or if you think another course *might someday* be created and better suited for you, then I want to give you every chance possible to “buy it and build it” with complete confidence.
A 24 hour Money-Back Guarantee
View the refund policy
let me address those things you might be thinking...
The beauty of The Venue Academy™ is that there are several modules that show you what it takes to become a venue owner and they give you a front row seat of what you’re up against. This is the smallest investment you can make to know for certain if venue ownership is right for you.
The Venue Academy™ does start from the very beginning to help aspiring venue owners decide if this journey is right for them, but there is massive value for established venues. Everything from giving your contract the once over for potential holes to maximizing your marketing efforts to growing your team.
First, thank you for being brave enough to ask this question! I’m grateful for the opportunity to address the elephant in the room. No, I have never owned my own venue, nor do I plan to in the years to come.
However, here are a few stats for ya…
I don’t feel like I’m ready to start a venue.
I’m already an established venue owner,
is this course for me or only for new venues?
I’m already an established venue,
is this course for me or only for new venues?
I’ve done my research on you and I know you’ve never owned your own venue so what makes you an expert?
so what makes me an expert, you ask?
11
I've helped 11 one-on-one clients surpass their annual (net) profit goals.
clients crushing their goals
6
I've spent the past 6 years studying venues and most markets nationwide. I know how brides today think and what venue offerings are attractive to them.
years studying venue successes
years studying venues
2
I've personally managed two different wedding venues in my local market and quarter-backed each of them to record-breaking sales.
managed wedding venues
7
I've guided 7 venue clients to secure above a combined $11.4M in funding.
successful venue clients
10
I've spent 8 years in the wedding industry as a planner. A wedding planner is the only professional in the industry that intimately knows the pulse of every other wedding professional. Because of this, I know not only what a venue owner needs but also what vendors need from a venue.
I've spent the past 4 years studying venues and most markets nationwide. I know how brides today think and what venue offerings are attractive to them.
I've personally managed two different wedding venues in my local market and quarter-backed each of them to record-breaking sales.
I've guided 5 venue clients to secure above a combined $11.4M in funding.
I've helped 11 one-on-one clients surpass their annual (net) profit goals.
I've spent 10 years in the wedding industry as a planner. A wedding planner is the only professional in the industry that intimately knows the pulse of every other wedding professional. Because of this, I know not only what a venue owner needs but also what vendors are looking for in a partnership with a venue and what will have them singing your praises.
seasoned industry expert
I understand numbers are attractive and a large portion of our businesses are dictated by them, but here are the results that I’m REALLY proud of ...
I've given planners, photographers and a florist their weekends back. #amen
I rescued an overwhelmed mompreneur from being absent in her children's lives and she is now with them at the dinner table every evening and tucking them in at night. #hallelujah
I've shown corporate clients in stressful professions how to retire early. They've traded courtrooms and operating tables for careers hosting fairytales. #thankyoulord
I helped a husband and wife create a business together that they truly love.
How do you know if you’re a good fit for The Venue Academy™?
if you’re a good fit for The Venue Academy™?
You often Google ‘How to Start a Wedding Venue’ and send up a silent prayer hoping your search will actually return something useful this time.
You watch the clock counting down the minutes every day at your 9-5 while rolling your eyes at Brad, the kiss-ass who’s going nowhere fast. If only you could replace your salary….
You’re sick and tired of windowless bridal suites and by-God, if you had it your way there would be no such thing as fluorescent lights allowed in venues...forever and ever, amen.
You wish that your eye-sore of a halfway decent barn could actually be used to give little girls fairytale endings instead of being a home to dust bunnies and nomad rodents. Ew.
You’re eyeball deep in construction and feel like a chicken running around with their head cut off. Trying to pick out tile, answer inquiries, be polite to drop in vendors, figure out if your contract is actually legally sound, change or adding to your policies, keeping up with the hundreds of emails/facebook messages/voicemails and so much more. Amongst all of this how in the world are you supposed to get a business in order??
You despise mowing your 17+ acres and want so badly to trade in your farmer’s tan for an income-producing property.
You’re terrified of jumping all-in and sacrificing your retirement on the possibility of a dream. If only you could dip your toe in for a fraction of the cost…
You know you want to do the damn thing but don’t have the time, money or patience for trial and error.
You’re ready to roll up your sleeves and do the hard work necessary to make this dream happen. Figuring out how to build/renovate/grow a successful wedding venue shouldn’t be a mystery that only deep pocket investors know the secret to.
Consider The Venue Academy™
your blueprint guide
to turning that crazy dream
of yours into
to turning that crazy dream of yours into
an actionable plan
how do you know
In the past year I’ve brought in over $1M in revenue for various venues across the nation. I’ve guided them through my step by step curriculum that reveals everything from how to secure funding to scaling sustainable growth and everything in between.
I first landed on the creative biz scene 10 years ago as a wedding planner. I quickly built a team under me and as our reputation proceeded us I began having new venues reach out asking to meet me. Once onsite, they asked as many questions as possible.
What have I seen work and not work for other venues? How do they handle this scenario? Do other venues have this problem and how did they solve it?
I soon became a trusted friend and I LOVED it. I genuinely enjoyed helping them, but soon realized in order for me to truly serve them I needed to refer them to someone. Not wanting to leave them high and dry I searched everywhere for a consultant to refer them to.
Alas, my Google searches were a lot like yours and didn’t return much at all.
LINDSAY lUCAS
Venue CONSULTANT
Hey there! I'm Lindsay, your breath of fresh air.
I'm Lindsay, your breath of fresh air.
So I decided to take matters into my own hands and created a step by step curriculum to guide venue owners (and those aspiring to be) on creating a business that worked for them, not the other way around.
I truly believe in teaching everything I know and not holding anything back. I’m passionate about bridging the gap in venue education, creating community between venue owners, and all the sweet tea I can handle.
In the past year I’ve brought in over $1M in revenue for various venues across the nation. I’ve guided them through my step by step curriculum that reveals everything from how to secure funding to scaling sustainable growth and everything in between.
I first landed on the creative biz scene 8 years ago as a wedding planner. I quickly built a team under me and as our reputation proceeded us I began having new venues reach out asking to meet me. Once onsite they asked as many questions as possible.
What have I seen work and not work for other venues? How do they handle this scenario? Do other venues have this problem and how did they solve it?
I soon became a trusted friend and I LOVED it. I genuinely enjoyed helping them but soon their calls started coming during our family dinner time and in the middle of the night. I realized that I needed to do something. Not wanting to leave them high and dry I searched everywhere for a consultant to refer them to.
Alas my google searches were a lot like yours and didn’t return much at all. So I decided to take matters into my own hands and created a step by step curriculum to guide venue owners (and those aspiring to be) on creating a business that worked for them, not the other way around.
I truly believe in teaching everything I know and not holding anything back. I’m passionate about bridging the gap in venue education, creating community between venue owners, and all the sweet tea I can handle.
hey there!
my clients have received after taking my curriculum seriously and doing the necessary work to implement it.
HERE IS A SMIDGE OF THE RESULTS
Brought in an additional $500,000+ in revenue
Shaved 15 months off of their launch timeline
Increased bookings from 40 to over 100 in 8 months
Increased pricing from $4500 to $9500 per wedding
One client became a stay-at-home mom while running a successful venue
Another client traded in business overwhelm for a golf course where he spends every Monday perfecting his golf game.
First, I want you to know that I’ve been in your shoes. I’ve had seasons where my dreams were much bigger than my bank account and I was scared out of my mind to take the leap of faith necessary to make that investment.
I can tell you for me every investment I’ve ever made into my businesses has come back to me exponentially. I can also tell you that finding a business coach or consultant worth their salt will cost you way more than TVA. I know because I’ve had the coaches and I’ve been the coach.
am I ready to invest?
TVA is for everyone! While the curriculum leads newbies in the right direction, it’s also equally valuable for established venues.
I’ve walked side by side with venues who have been in business for 10+ years and their business has been completely revamped from the education found in TVA.
01
That’s ok! You have lifetime access and can revisit the modules anytime.
The only time that expires is the 6 month access to our private community. Everything else will be sittin’ pretty waiting for you.
02
Hi friend, I see you and I was you not too long ago so I completely understand. However, I quickly turned that lifestyle around once I made it my goal to simply put forth enough effort to make back my investment. I reached my goal every time and you know what the best part about that goal was? The pride I felt in achieving it felt amazing and motivated me to set a higher goal and keep moving forward.
TVA is showing you HOW to do the work but it’s up to you to implement it. The good news is, I’ll be popping into your inbox regularly with pep talks and check ins - you can consider me your own accountability buddy. PLUS you’ll have your own cheering section 24/7 in our private community.
03
Here’s the thing; you’re smart and you know that owning a venue is going to cost a lot more than what this course does so if the payment plan is still a bit of a stretch for you then I’m going to do the unpopular thing and tell you to sit this round out. Owning a venue is a long game and I do not want TVA to be a reason that your dream is set back so here’s what I want you to do….
I want you to realize that you’ve got what it takes - you’ve got the brains and the attitude to knock this out of the park so taking a couple of months to save up for TVA is going to be easy for you. I'm cheering you on!
04
After you’re officially in the club shimmy on over to your inbox where your welcome email will be waiting for you with next steps and instructions on how to join our private community.
Keep in mind that you can either block off time to dive into the modules each week or start when it best fits into your schedule. I wanted to make this as convenient for you as possible which is why you have lifetime access!
05
You get a little more flexibility with the payment plan. The only difference between the full payment versus the payment plan is the full payment saves you $350 overall.
Everything else within the course is the same!
06
frequently asked questions
frequently asked
questions
back to the faq's
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