Consulting Archives - The Lindsay Lucas - Wedding Venue Consultant
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My mission is to help you run a profitable and sustainable venue.

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Browse my favorite tips for venue owners of all levels below, or search to find exactly the right info you're looking for. Think Google for Venue owners!

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funding to profitability

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Wedding Vendor List 101: Everything You Need to Know

The gorgeous interior at a wedding venue with a chandelier hanging from the ceiling

Running a wedding venue can come with huge challenges as you try to craft an incredible and professional experience for your clients. It’s your job to ensure that the happy couple gets all they need to have a flawless experience on their special day at your venue. One way to help with that is to […]

Business Tips, Tricks, and Resources

Developing A Solid Follow Up Process For Your Wedding Venue (Part 2)

A picnic table set up on a picnic rug with floral centerpieces and wine glasses

There are so many benefits to serving couples, whether they book with you or not, in this way because it is a form of lead-capturing. Your venue may not be the best fit for every couple that walks through your doors or lands on your website for various reasons – maybe you are outside of […]

Business Tips, Tricks, and Resources

Developing A Solid Follow Up Process For Your Wedding Venue (Part 1)

A pair of eyeglasses sitting on top of a notebook and a Macbook laid on a gray couch with a baby blue throw pillow

When it comes to your wedding and events venue, follow-up is a major key to turning those inquiries and tours into actual paying customers who book with your venue. There is a way to make the follow-up process efficient and relatively low stress, and it’s called automation. We are going to go over the follow-up […]

Business Tips, Tricks, and Resources

The Number One Email Sequence for Venues

Lindsay Lucas writing on her notebook with her Mackbook at the side and a cup of coffee, a vase and a pair of headphones on her desk

The Number One Email Sequence for Venues I’m super excited about today’s topic—all about the number one email funnel your venue needs. It is a very simple and attainable entry into building your email list. If you have been following The Venue Podcast for any amount of time, you know that we are big advocates […]

Business Tips, Tricks, and Resources

4 Marketing Mistakes Venues Make (2022)

The front of an elegant wedding venue

The Top 4 Marketing Mistakes Venues Make Let’s talk about the top 4 marketing mistakes venues make. The four we will discuss today, we particularly see with new venues, however, we do also see this with established venues that are stuck in their ways, toeing the line and riding the wave – expecting things to […]

Business Tips, Tricks, and Resources

Prepping Your Venue for Booking Season

wedding venue education

HAPPY NEW YEAR, friends!!!! ???? Is anyone else as excited for 2019 as I am? Our {small but mighty} team has so many amazing things in store for this year that I had to tone down my excitement for the new year in order to force myself to be fully present during the holidays. #Truth! […]

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